Supreme started as a modest store on Lafayette Street in New York City. The brand's early days were rooted in skateboarding culture, attracting a loyal following among local skaters. Jebbia’s vision was to create a brand that resonated with the underground skate scene while offering high-quality clothing and accessories. The original store quickly became a hub for skaters and streetwear enthusiasts, fostering a sense of community.

The Rise to Fame

By the late 1990s, Supreme began gaining recognition beyond the skateboarding community. Its bold logo—a red box with white Futura Bold Oblique text—became instantly recognizable. Collaborations with artists, musicians, and other brands further propelled Supreme's popularity. Limited-edition drops and exclusive releases created a sense of urgency and hype, making their products highly coveted.

One of the turning points for Supreme was its collaboration with luxury brand Louis Vuitton in 2017. This partnership blurred the lines between streetwear and high fashion, cementing Supreme's status as a global powerhouse.

Cultural Impact

Supreme’s influence extends far beyond clothing. The brand has embedded itself in music, art, and pop culture. Celebrities like Kanye West, Travis Scott, and Rihanna have been spotted wearing Supreme, further boosting its appeal. Additionally, Supreme’s box logo has become a symbol of status and rebellion, often seen as a statement piece in modern streetwear.

For those interested in exploring Supreme's product range, you can check out this detailed product spreadsheet

Supreme Today